LeWeb 12: Matt Mullenweg and Word Press

Liveblogged – so mistakes

Matt Mullenweg, Founder, Automattic & Om Malik, Founder & Senior Writer, GigaOM

Le Web Paris Dec 2012

WordPress powers 17% of top million sites. it’s fun but also a responsibility, wanted to create open source publishing but also wanted to create sustainable business. So Automattic – those are the services that pay. Growing it to be large, sustainable and independent. Some of the things that are going on with the platforms are ‘troubling’. Instagram has been a user focused company; with twitter and facebook, the primary users are advertisers. The person is just the product. You then have a conflict. And that leads to lack of user focus. Matt has always tried to set up business model that is aligned with the person, the end user, not advertisers. Does not approve of what happens with Instagram and Twitter. WordPress is kind of Swiss – works with all of the various platforms. That’s what users want, you can comment with any of the accounts. You can always come home to your blog. have used everything. But you always need that digital home, No matter what, I come back. So for my blog to incorporate some of the third party, then that’s fine. A lot of people use it to post to and then push to Twitter etc. Social networks provide distribution channels for blogs and blogs explode in popularity.

WP is open, so people can start to connect things to the blog. make their own plugins. (Om: what i see is these platforms trying to sell us ‘their’ web. But it will get to the point (again) when it is our web again. There is going to be a fight back)

Matt thinks that WP is interesting on its own, but what is more interesting is the connection between them. looking for them to help shape habits and behaviours. When there are multiple digital inputs, what intelligence can be brought into WP…it’s probably not going to be something that Matt will come up with. There are 20k plugins. They solve problems

Mobile is becoming more important for Om, so he’s asking what mobile does for Matt. Mobile makes them re-evaluate WordPress from ground up. The WP dashboard allows you to do a lot of things, but for new people,it can be intimidating. For mobile, you reduce, you get it down to key elements, and it can be beautiful. Automattic has more people on mobile apps that the core wordpress. Get about 80m uniques on mobile, and tend to generate more page views (eg with ipads), Expect a slow growth for mobile to be the main interface.

Om asks if WP wants to get into the devices (eg cameras etc). Matt is start seeing the first round of smart cameras. The Nikon one, you can run WP on it. You can get devices that autopost, but not into that. The ration between creation and consumption needs to be right.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Comments are closed.