LeWeb: Ignite

Playing (with) the Market-Fun Facts about the Android Market
Yuval Ariav, @yuvalariav

We asked people what made a good app. But they have already answered that question, with reviews etc. The data is there. But how to turn it into information. What are they saying? Look at words on 1 and 5 star reviews. good apps are lots of things, bad apps just suck. But what issues are being reported. Sorted reviews into categories next, looking at popularity of issues. What issues are most important? Looked at app removal reports, who removed. Top 3 issues are malware and excessive permissions, 3rd is intrusive ads. What can we learn about reviewers? How is the review system being abused? So bot reviewers – games being promoted in reviews for other games, plus troll reviewers.

Copycat Music: What Does it Mean to be an Original?
Martin Bohringer, @boehr

Looking at copycats, can EU startups do original startups or just copycats. So what does it mean? What makes it original. Music is about creativity…looking at original music…(and did copycat of the Axis of Awesome video)

How to Solve the App Store Discovery Problem
Emmanuel Carraud, @EmmanuelCarrauZ

App store is great, a new ecosystem over $5b. But too many apps, over 500k, 1k every day. So user is lost. So how do you find a good application. For devs, how can they be visible, how can they reach target audience, how do they make money. At MagicSolver, worked at that. based in Cambridge. Analysed the demographics, what people liked. Local key, eg utilities in China, US mainly games, UK has only 2 in common with US in analysis day. Italy has a lot of local apps. Japan has no Xmas, but books, brands etc. You need a good name, good SEO, good buzz. You need to get visibility, use the media, have a big marketing push. Need engaging apps to stay on top. Listen to users, for dev details and iterate quickly

We’re Not All as Smart as You Think We Are
Trevor Dougherty, @trevordty

When 16, got first job with state senate campaign, They did not know what to do with him, They did not have anyone running social media, so they put him in charge. This was the assumption, that young people are experts due to age. Just because they have access does not mean they do it better. People know how to do it at a basic level, So how to use groups and events and marketing. Most people won’t know what to do with FB advertising. Looking at video, it’s cheap to do. But can it be done well. At his school, it is expected that people know about it. With microblogging, it is popular with big media. but do young people get it? A lot of his fellow students use it to follow people, rather than do anything on it. Only middle-aged people from SV understand it. Young people have access to tech, but not ness use them better. You need to differentiate between power users vs the majority of people who have basic understanding. Keep it simple.

A Social Course
Raul Krauthausen, @raulde

How hard is life in a wheelchair? Hard. Dogs are as big as horses. There is no obvious way to get places, sometimes there are no one to help. Postboxes are too high, You can’t get money out of the ATM…without giving people your pin. There are some advantages joke picture of woman’s arse). Friends get fed up going to same cafe, as known as wheelchair accessible. Idea to make an app to show where are accessible areas. Application needs to be free, open ,available to everyone. Used openstreetmap, where all can contribute. Launched wheelmap.org, people can add stuff and also use data with API. now 200k places,. On Android, 1200 users, iPhone, over 10k downloads. Getting it across borders, we asked on Twitter who could translate. Got them done, even now in Klingon. Asked about how people can share his app info

LeWeb 2011

From Flaneur to SmartMob: Collectively Experiencing Paris
Simon Lindgren, @simon_lindgren

Recently we have seen dev of LBS, People log movements and provide to SNS. So Walter Benjamin, looked at metropolis and how people interacted with environment. In 1927, he started writing a book, the Arcade project. Looking at the Arcades, you could see a condensed version of the strategies and types of modern society. Looked at the Fleneur, an aimless stroller of the streets, looks for new experiences and expressions in the city. Moving round a city can be seen as spellbinding, it is public. Many systems have reward systems, have badge programmes for going places, so the movement becomes an end to itself, as Benjamin predicted. There is a dissolution of time and space. Lefebvre wrote that space is a social thing, and we see that on the logins, that space is becoming democratised. We see how the every connected world changes things, with politics etc, online takes over spaces.

Is the Web Turning Us Into Monsters?
Greg Pouy, @gregfromparis

Get’s insulted a lot online. has his own bot, that responds to him every tweet. Negative reviews are obvious on the web; they are normal; but, you need to consider destructive vs constructive reviews. people can be mean online. We may all do that, people act like sheep, or not say anything. It is too easy to bash anonymously. Even he has done it. But not a good idea. SNS are great, he loves them. but being socially connected has consequences. If feel socially connected, but you feel less motivated to actually connect, so leads to not caring about others. teens are more likely than adults to bash…to be mean. The web is a reflection of society, not turning us into monsters. It is cathartic. So 2 messages, wait before sharing or commenting because you can hurt someone. And stay friends with those not connected

The Future Way of Working: The Distributed Company
Sara Rosso, @rosso

A picture of the modern workspace, full of cubicles. But that is not inspiring. Do you need to be in an office to be productive. Individuals have different places to be most productive; the idea of remote worker has really gained over last 20 years. In most places, it is a minority, regarded with suspicion. Is distributed only for small startups, freelancers. She works for Automattic, is completely distributed company. There is no office, they have 99 people in 74 cities. They are tightly connected in terms of communication. Use blogs, Skype, private IRC. The blogs are searchable and accessible, keeps records. IRC is a way of showing up to the office, colleague can find you. Everyone in company needs to be a self-starter, how they manage themselves. Goals need to be overcommunicated. It is hard to grow, you want to be distributed to get the best resources. But how will you communicate. How will people acclimate as you grow, Need to decide tools before distribution, There needs to be a new way of management. You still need to see each other on occasion. The future is out of the office

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Chinese Tech & Doing Business in China
Anina Net, @360fashion

Looking at china and entrepreneurs. Most people there were farmers at one point. YOu need a lot of patience. You should get into an incubator programme, help you navigate. Also get to know the local VIPs. Let them know what you are doing..they can help. China is huge, it is fragmented, you need multi device approach. How do you cope with people who do not want to put cards into mobile sites? Which app store do you use – there’s >20. Doubon has affiliate fees for monetisation, a brilliant innovative programme for mobile. You need to have a licensed analytics programme. You need to have great moderators and collaborators, the gov could close you down if conversations get out of hand. But anything can happen, even if never been done before. You need Guanxi…there are great walls everywhere, challenges and cultural divides, you need to bridge the divides. They want to know who you are first, not how you will make money. China makes me leaner, makes me think faster, makes me sharp.

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Knowing Why (Connaitre Porquoi)
Dave Troy, @davetroy

Has been reading Moby Dick, questions about why..a film is only as good as the reason for making it. Is it story or money for film sequels. For OWS, there is criticism about why they do not know why, but they have got a cause…its not the why, it’s that they do not know what to do with it. Look at TedX, there’s one about NewWallStreet, so what could be implemented to make Wallst better and fair. So the theme is not to make bigger plans. or look for things that motivate you. Differences are down to story, about what motivates you. in Bray, the Fat Duck, the property prices has doubled as there is a story. Look at Amanda Rose and Twestival. Look at the how of tech and they why of the story. Look at Kickstarter, they ask you to explain why. What are the social objects that make your stories spread? It is all about storytelling, the best products or companies will have stories.

(some images by Adam Tinworth)

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