I went to a blogger screening last night of Forgetting Sarah Marshall. This was arranged via Twitter by Sizemore, with about 30 people turning up for the show. The film is made by the same people who did The 40 Year Old Virgin and Knocked Up, 2 films I’ve not seen nor really had the desire to see, so I was not sure what to expect.
What I did get was a fun film that had me and the rest of the watchers laughing from the start. The basic plot is that Sarah Marshall (Kristen Bell), a TV star of the hit show Crime Scene (which means some funny parodies of CSI), breaks up with Peter (Jason Segal). Peter goes off to Hawaii to try and get over he, only to end up at the same hotel as Sarah and her new boyfriend Aldous Snow (Russell Brand). The story was nothing new, but it was delivered in a great way – and I so want to see the Dracula Puppet Rock Opera 😉 I loved it and if you want a laugh, go see the film. There’s a far better review over at Going Underground
One other great aspect of the night was getting a chance to have a good chat with people I’d only briefly met before, primarily londonfilmgeek and Imajes. I also met a lot of new people, such as Mecca and LJ (well, those are the people I have cards from – there were a lot more than that!)
On the digital marketing perpective, compare the US and the UK sites. The front page is different, with the UK site pushing Russell Brand to the front, but once inside it’s the same. Down to the fact that to see the 18+ version of the trailer, they still expect you to have a US driving licence!!!!