A good post by Gia on the frustrations of doing commercial blogging. She’s publishing a blog for a new Danny Boyle film called Sunshine and has to face the publicity machine every single time she wants to post pictures. It’s an ‘official’ blog, so she has to play by the rules. Not so much on her own blog, where she’s posted pictures that are currently doing the rounds after they were released elsewhere.
The explanations for the number of approvals she needs to get to publish anything demonstrates why it is not always possible to ‘just do it’ when it comes to corporate blogs, when just doing it can lead to a whole load of trouble. But then again, just doing it and reducing the red tape is the only way such sites will ever have any real meaning. I read the Sunshime blog from interest to see how an official blog is being attempted, not because the content itself is interesting, as all the restrictions that Gia faces obviously constrain having good content.