I’ve signed up for Google Analytics to see what it can do. Compared to Measuremap, the initial impression is definitely far more commercial, with reports being cut for marketing and content optimisation and the tie in with Adsense. It needs to run for a while longer to get some data in before I can assess what it does.
On signing up I found an telling little content error. You have to choose your country, so I scrolled down to the bottom of the list to find United Kingdom. It was not there this time, which usually means they’ve used the incorrect Great Britain (not a country, just an island). So up to the ‘g’s to find, sitting next to Gibraltar, the choice of United Kingdon. So some-one had changed the reference term, just not the alphabetical position ;o)
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