WARNING: Liveblogged and not checked While the industry discussion has meandered from questions surrounding the validity of the ‘Long Tail’ to a debate about the notion of “free†and the generation of value itself – viable business models have begun to emerge. In these models, fan communities continue to figure prominently, as do monetized value […]
FOE: Unboxing the Medium
WARNING: Liveblogged and not checked What counts as “radio†when it comes via podcast rather than over the air? How do we create “television†as the limitations of spectrum scarcity slip away and content is delivered online? Media is determined by conventions that emerge from both technological constraints and cultural practices – the technologies of […]
FOE: Producing Transmedia Experiences: Participation & Play
WARNING: Liveblogged, not checked. While much of the discussion around transmedia tends to focus on the idea of non-linear storytelling, this panel will explore the idea that transmedia experiences — narrative-driven and otherwise — are also characterized by a high degree of audience participation, decision-making and collaboration. As users engage with transmedia narratives, worlds and […]
FOE: The ROI of ROFL: Why Understanding Popular Culture Should Matter to the C-Suite
WARNING: LIVEBLOGGED so not checked. (Also this was a fairly chaotic panel, so not everything captured) Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost is in the billions, for data and insights that often don’t help companies better understand their […]
FOE: Transmedia for Social Change
WARNING LIVEBLOGGER – not checked. Session 3: Transmedia for Social Change This panel will broaden the discussion of transmedia properties to areas beyond the commercial or promotional. What are the potentials for transmedia to be used to affect social change? What parallels can we draw between the activities fan communities and other sites of collective […]
FOE: Transmedia Design and Conceptualization – The Making of Purefold
WARNING – LIVEBLOGGED and not checked! Case Study: Transmedia Design and Conceptualization – The Making of Purefold A collaboration between Free Scott (Ridley and Tony Scott’s newly launched entertainment division) and Ag8 (an independent studio based in the United Kingdom), Purefold is an upcoming transmedia narrative extension of the Ridley Scott classic Blade Runner. Set in […]
FOE: Changing Audiences, Changing Methodologies
Session 2: Changing Audiences, Changing Methodologies Audience Research has long been a vital part of the media industries: research helps determine which ideas get produced, where content is distributed, and how content is monetized. Transmedia storytelling has forced media researchers to re-evaluate their notions of the audience since transmedia, by definition, allows audiences to engage […]
FOE – Producing Transmedia Experiences: Stories in a Cross-Platform World
WARNING: LIVEBLOGGED – not checked Session 1: Producing Transmedia Experiences: Stories in a Cross-Platform WorldAs the production of transmedia experiences becomes more commonplace, this panel seeks to pick apart some of the tensions emerging around transmedia as creative practice. As a narrative form, what is transmedia anyway? How can we keep it from being more […]
Futures of Entertainment 4
For the next couple of days I’m going to be liveblogging from the Futures of Entertainment conference being held at MIT. The sessions are long and intense – so expect some long posts!