Tag: FOE4

conference

FOE: Free? Contemporary Media Business Models

WARNING: Liveblogged and not checked While the industry discussion has meandered from questions surrounding the validity of the ‘Long Tail’ to a debate about the notion of “free” and the generation of value itself – viable business models have begun to emerge. In these models, fan communities continue to figure prominently, as do monetized value […]

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conference, General

FOE: Unboxing the Medium

WARNING: Liveblogged and not checked What counts as “radio” when it comes via podcast rather than over the air? How do we create “television” as the limitations of spectrum scarcity slip away and content is delivered online? Media is determined by conventions that emerge from both technological constraints and cultural practices – the technologies of […]

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conference, General

FOE: Producing Transmedia Experiences: Participation & Play

WARNING: Liveblogged, not checked. While much of the discussion around transmedia tends to focus on the idea of non-linear storytelling, this panel will explore the idea that transmedia experiences — narrative-driven and otherwise — are also characterized by a high degree of audience participation, decision-making and collaboration.  As users engage with transmedia narratives, worlds and […]

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conference, General

FOE: The ROI of ROFL: Why Understanding Popular Culture Should Matter to the C-Suite

WARNING: LIVEBLOGGED so not checked. (Also this was a fairly chaotic panel, so not everything captured) Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost is in the billions, for data and insights that often don’t help companies better understand their […]

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conference, General

FOE: Transmedia for Social Change

WARNING LIVEBLOGGER – not checked. Session 3: Transmedia for Social Change This panel will broaden the discussion of transmedia properties to areas beyond the commercial or promotional. What are the potentials for transmedia to be used to affect social change? What parallels can we draw between the activities fan communities and other sites of collective […]

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conference, General

FOE: Transmedia Design and Conceptualization – The Making of Purefold

WARNING – LIVEBLOGGED and not checked! Case Study: Transmedia Design and Conceptualization – The Making of Purefold A collaboration between Free Scott (Ridley and Tony Scott’s newly launched entertainment division) and Ag8 (an independent studio based in the United Kingdom), Purefold is an upcoming transmedia narrative extension of the Ridley Scott classic Blade Runner. Set in […]

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conference, General

FOE: Changing Audiences, Changing Methodologies

Session 2: Changing Audiences, Changing Methodologies Audience Research has long been a vital part of the media industries: research helps determine which ideas get produced, where content is distributed, and how content is monetized. Transmedia storytelling has forced media researchers to re-evaluate their notions of the audience since transmedia, by definition, allows audiences to engage […]

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