Jan 11

2013 Week 2

Week 2 is done. I’ve decided I don’t like the sign outside Southwark Tube station, which provides the date. It’s a reminder every morning that another day has been ticked off and it’s mutely asking me what have I done to change the world. Or something like that! So what have I wrestled out of this week?

  • Via Terrence Eden, i read this great report from Vanity fair on the making of the Blues Brothers. Fascinating insight into the minds of Aykroyd and Belushi.
  • A last minute request to go to Switzerland for a client meeting meant I was able to go early for the weekend to meet up with Geoff to discuss the social media marketing for a film being made this year in Switzerland. Called Murkwood, it’s due to start shooting in the autumn. But at the moment, the team behind it are shooting a short called True Dark. Geoff and I went up into the mountains for look at what was happening as they shot one of the key action sequences for the short. (full set of pictures here)

    True Dark Shoot

  • The meeting was with a long-standing client and focused on the partnership we are building with them over the next few years. I was there to discuss how social and digital can be used for their primarily B2B work but how it can also be used to create a pull from the end customer
  • Back in the office for the rest of the week, straight into a pitch prep. The pitch is today, for a second strand of work with a client we won in the latter part of last year. Again B2B work, my focus is on strategy and process for this one.
  • The gym visits are going well. Caroline is great at getting me to the gym and once there, I’m the one who makes us do things! We’ve created our own programme to start off with, a lot of core strength work to get us started. Next week we’ll be off to our first class!
  • I wrote about my brother-in-law and Mont Ventoux yesterday and that is going to be a focus this year. Getting him back up that mountain!

And that is that. A fairly quiet week all told, no world changing things yet.

Jan 04

2013 Week 1

A challenge to set myself! A defined weekly blog post. But the question I ask myself, is it about progress, the job, my life, or is it about things I’ve found you may enjoy. The latter inspired in particular by James Whatley’s Five Things on Friday series of posts which I’ve really enjoyed reading over the year. But as he says in the last post, the series evolved, so I’ll start with something and see where it goes!

  1. First up, a great round up from Grégory Pouy of what he sees as the best digital campaigns of 2012. A series of case studies to be borrowed across the following year! But don’t just read the examples, think about the why. Do you agree with Grégory’s reasons why they are good? Do you think there are other reasons?
  2. Looking forward, Deep Focus have produced as excellent piece of work about trends in 2013. Everything is bang on in that list, things I’ve been talking about internally for years. What’s most relevant in my agency is point 9: “The changing demands of demographics and devices will make experiential a key part of digital marketing“. That’s exactly why I joined Momentum in 2010, because of the opportunity about social around experiential and events, because it’s not just engaging with people with Facebook, but INVOLVING them through experiences. And this leads to Henriette’s constant refrain about Return on INVOLVEMENT being a key metric, which made it onto Mashable’s list of 2013 buzzwords. I’m looking forward to being able to read Henriette’s book in English 🙂
  3. Finally, a connected piece about the type of thinking that you need to do around planning for an brand event – this time when a brand is sponsoring something. Great piece from Leo Ryan about sponsorship social planning, the process and the tactics that you can use. There are other things that you need to think about when the sponsorship runs over a series of events – what’s the connecting story and how do you keep things fresh without feeling repetitive, but that’s another post!

That’s what I’ve been reading..what else has been happening?

  • came back to work to find out we’d won a nice little pitch, international, but with plenty of London involvement. Another sport we’re going to be involved in
  • started the year supporting a pitch, straight back into thinking.
  • Moved my gym membership closer to work, so less excuses not to go. Got a gym buddy. Will be working hard at the measuring and monitoring and taking advantage of the trend of apps for the quantified self!
  • finally, had a quiet Old Year’s Night, then a long walk on New Year’s day to take advantage of what felt like the first dry day for ages!