Notes from the first session, which a combination of introduction about the jargon and social media and discussion from the audience. A brief history of social media What is social media? the title is the state of the social media world…so let’s see what you were talking about over lunch about your case studies. 1. Dove, Evolution, was not just put a video on YouTube, they did UGC ad on Superbowl. Linking SL and RL, asking questions in SL being relayed to a press conference. 2. Blogher…one of the best SM case studies, that came from te community of women,…