For Social Media Week London, I managed to get to go to a few sessions, fitting them in around the working day. The first one I attended was run by Ogilvy, who presented about using social across a shopper journey – Awareness, Consideration, Purchase, Loyalty, Advocacy.
Well presented and a good model, it sort of set the scene however for the week – I’m probably not quite the right audience for this week, it looks to be more targeted as the less experienced end of those who work (or would like to work) in social media. I’ve been using a similar model for years! So I only attended a few talks and looked for some new figures and case studies
If you’re interested here are the slides:
Some interesting facts and figures that came out of this session
- 22% of Facebook fans (of a brand) were ambassadors. But 55% of ambassadors are not Facebook fans. So you need to look outside the obvious and easy places if you want to engage with different types of advocates. Just like it used to be before Facebook
- As social moves to mobile, we continue to look for easier ways to pay – as form fillign is terrible on the phone. WeChat did a brilliant promotion to get people to add their details, leveraging New Year when Chinese typically send people envelopes of money. 5million joined, 20million envelopes sent. All of them added payment details which can be used for future social purchases
- Adding a + to a bitly link can provide numbers (if not liked down). This was actually something I didn’t know, so worth going for that!