Two great launches have taken place over the last few weeks, the Apple iPhone and the seventh and last Harry Potter book. So had did the launches compare?
|What is it?
|A phone. With extras.
|Ostensibly children 9-12. In reality all ages.
|Gadget freaks and Apple fans with enough cash to spend or parents who would spend the money. Plus speculators looking to make a quick turnaround.
|$34.99, although many places discounted
|$599 plus 2 year phone contract
|Yes. Although pre-ordering and common sense meant that they really only formed on the day. Queues reached round blocks; the ones I saw were far larger than for iPhone
|Yes, some forming 5 days in advance. Press and speculation potential meant people wanted to be first.
|School uniform, cloaks, pointy hats (a wizard is not a wizard without one). Face paint.
|Jeans and t-shirts. HP fans definitely better dressed.
Harry Potter fan
Originally uploaded by RachelC
Apple iPhone Launch Palo Alto – Robert Scoble
Originally uploaded by b_d_solis
|I’m avoiding reports at the moment, so no idea
|Over and above the tech geek celebs, Spike Jones, Whoppi Goldberg, more people I don’t know. Looking for clues on this one,
|Not really – can’t resell it.
|Some ofthe first people in queues were planning on reselling for charity. Plus they got a lots of PR for being there in the first place.
|Plenty. Lots and lots all over the place
|Fears were proved pretty groundless as phones were available without too much rush. Initial auctioning value dropped rapidly
|Sales in first days
|Pre-orders on Amazon over 2m. Just way bigger than the iPhone
|errrrr, It’s a book. Not really much you can do to up the cool factor.
|ooohhhhhh shiny. Let me touch. It’s shiny. Wins the cool factor hands down.
|Only one function. Read it. But at 759 pages it makes a good door stop as well.
|Does lots of things well and then does not do things that it should do as a convergent device. Plus does somethings badly. Read the reports – they’re mixed. But did I say it’s shiny?
|It’s a once only thing. Once you’ve read it the suspense is gone. re-reading is possible but not as much fun.
|Years of fun. Lots of things you can do and it has a continuing functionality. Until the battery goes.
|Yes. Out to the recycle people and back it will come as next week’s newspaper.
|Probably. But lots of components and chemicals so not that easy
|No, that’s your lot. The story is over and done with. JK could sit back and enjoy her riches but may produce something else – will it be as good?
|Yes. Absolutely. In different colours, sizes, functionalities. One that actually works in 3G. This one has a long way to go.
Now I’m off to read the book for the rest of the day. Anyone got things to add?