Behind the Buzz posts

If you’re not reading the marketing stuff on, here’s some posts from the last few weeks you may be interested in:

Mesh talks: Building a community, teaching new markets old tricks and an interview with Richard Edelman.

Heinz have a new ‘create your own TV ad’ competition, but is it as effective an engagement tool as Volvo’s Treasure Hunt.

I’ve spent a few session over the last few days looking at how to approach bloggers. Here’s a couple of posts that show you how not to do it.

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