If you’re not reading the marketing stuff on behindthebuzz.com, here’s some posts from the last few weeks you may be interested in:
Mesh talks: Building a community, teaching new markets old tricks and an interview with Richard Edelman.
Heinz have a new ‘create your own TV ad’ competition, but is it as effective an engagement tool as Volvo’s Treasure Hunt.
I’ve spent a few session over the last few days looking at how to approach bloggers. Here’s a couple of posts that show you how not to do it.
