- TV Viewers aren’t thrilled with 2nd screen synchronised content on Variety.com. Well,you don’t say! Only 13% said it made the programme more enjoyable. Let me take a guess. The 2nd screen is usually mobile/tablet, a device that is by it#s nature far more personal than the TV. They’re second screening to connect with their friends/network, it’s for their content, not the brand/Tv studio. So instead of imposing synchronised content, think about how you can make it easier for them to connect around your programme? That is, don’t get in the way
- Wearables, the 3rd wave of computing. By Ben Hammersley in Wired. Technology is getting even more personal, even closer to you with wearables. The impact on behaviour and social progress is going to be interesting. A subject that I’m following closely, given how the Fitbit has impacted me.
- 12 Years a Slave – the book behind the film. In The Guardian. A look at the man, Solomon Northup, and the book he wrote in 1853.
- We didn’t eat the marshmallow, the marshmallow ate us. In the NYT. A look at the famous experiment about willpower and how it has captured public interest.
- Famous Movie Quotes as Charts. Because it’s fun. Even if I don’t get them all!
- Had my first ever full-length sports massage. Ouch! Seriously, I had bruises. But I did notice a difference in the next run, with muscles that often give a twinge working fine. Ideally, you’d get one weekly, but every 3-4 weeks at a minimum. It all depends on finances as they’re not the cheapest!
- I was on Russia Today, on its programme CrossTalk, directly as a result of my appearance on Al Jazeera. The topic was pretty much the same, social media and journalism. This was not in a dedicated dark studio, but on the corner of the office, so had people working around me. Weirdly, I had a screen backdrop which showed a live view of London – the camera providing the view on the screen was pointing out the window behind the screen!
- A had a good chat with the people behind Digital Mums. I’m probably going to be doing some mentorship on their pilot project, to train at=home Mums to do community management. I think this is a really good idea!
- I had brunch with someone I used to work with in JWT New York. He’s just started a new role and is over here for 3 months connecting with new and existing clients. Had a good meal in Chinatown and took him on a whistlestop tour of Trafalgar Square, Whitehall and the Southbank. We were going to go into Westminster Hall, but apparently at a weekend, you can only get in if you are on a paid tour!
- Had dinner with a bunch of bloggers. David Weinberger was visiting London and there was a small dinner with some old-school bloggers.
It was a lighter week in the plan, a recovery week before it all gets hard again. Two light recovery runs and the following main runs.
- 8 miles with 8 * 100m sprints, speeding up to get the legs moving quicker.
- 8 miles easy running, done along the river, just about getting the tide time right so I could use the tow path
- 12 miles easy running, in Richmond Park on a sunny morning. So many runners out in the park, wonder how many of them are doing the London Marathin too?