2013 Week 2

Week 2 is done. I’ve decided I don’t like the sign outside Southwark Tube station, which provides the date. It’s a reminder every morning that another day has been ticked off and it’s mutely asking me what have I done to change the world. Or something like that! So what have I wrestled out of this week?

  • Via Terrence Eden, i read this great report from Vanity fair on the making of the Blues Brothers. Fascinating insight into the minds of Aykroyd and Belushi.
  • A last minute request to go to Switzerland for a client meeting meant I was able to go early for the weekend to meet up with Geoff to discuss the social media marketing for a film being made this year in Switzerland. Called Murkwood, it’s due to start shooting in the autumn. But at the moment, the team behind it are shooting a short called True Dark. Geoff and I went up into the mountains for look at what was happening as they shot one of the key action sequences for the short. (full set of pictures here)

    True Dark Shoot

  • The meeting was with a long-standing client and focused on the partnership we are building with them over the next few years. I was there to discuss how social and digital can be used for their primarily B2B work but how it can also be used to create a pull from the end customer
  • Back in the office for the rest of the week, straight into a pitch prep. The pitch is today, for a second strand of work with a client we won in the latter part of last year. Again B2B work, my focus is on strategy and process for this one.
  • The gym visits are going well. Caroline is great at getting me to the gym and once there, I’m the one who makes us do things! We’ve created our own programme to start off with, a lot of core strength work to get us started. Next week we’ll be off to our first class!
  • I wrote about my brother-in-law and Mont Ventoux yesterday and that is going to be a focus this year. Getting him back up that mountain!

And that is that. A fairly quiet week all told, no world changing things yet.

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