A Press Release with reference to me
TWENTYSIX LAUNCHES TWENTYSIX SOCIAL MEDIA
It was announced today that full service digital agency twentysix is launching a dedicated business unit to provide brands with much-needed support in the world of social media.
The new division, called twentysix social media, provides in-depth analysis of the social media landscape, strategies and plans for organisations to take advantage of this route to market and ways to build and maintain dialogue and brand interactions online.
It is headed by Rachel Clarke, head of social media, who joined twentysix after working for Diageo and JWT New York. Her expertise in social media is drawn from working with some of the world’s biggest brands as well as her own online presence through the Behind the Buzz and DigitalStuffing blogs.
Rachel comments: “ Many public and private sector organisations need to know more about how to best connect with customers through social media, whether networking sites, interest groups or the many others ways of receiving and distributing content and information. Currently, very few get it right first time.”
twentysix social media offers a range of services all of which cover every aspect of the online community and, crucially, allow brands to measure their success . These services include strategy and brand planning, campaign set up and monitoring through to asset creation, activity stream delivery and measurement.
Gail Dudleston, CEO of twentysix, adds: “This is a really exciting development for twentysix and complements our existing agency proposition. ‘Full service’ means covering every possible angle of digital communications and social media is a vital part of that equation. Having the expertise and knowledge in house is really important to us and our clients. A lot of clients and prospects have spoken with us about social media, underlining the need for a specialist division to handle it. We aim to deliver expert guidance across every part of the social media spectrum.”