SXSW – report of the first day

Arriving in the US, I’d ticked ‘pleasure’ on the Customs’ form, the TSA immigration officer decided that was not the correct designation and insisted that I was here on business. Given I work in digital marketing and the SXSWi is about interactive stuff I can see how he can get idea, but for me, this conference is not about business it’s about fun, connecting with old and new friends and just really enjoying myself.

Yesterday, I went to 3 panels, mostly OK, some new stuff learnt. The Privacy Panel was interesting but very theoretical; the keynote from Tony Hsieh, taking about Zappos was great and then the Core Conversation with Zoe Margulis went in unexpected ways (feminism, US media and US legal system) but was good anyway.

Lunch was with Jeremy, Ted and Ashley, great mexican at the Rio Grande. We bumped into Lucretia, GeekMommy and a whole bunch of the Eleven Moms at Walmart, some of whom took up Ted’s challenge to lick him to get a free T-Shirt.

In the evening, a great series of parties. First up was the dorkbot party, where I bumped into zeroinfluencer (David) where I caught up about his latest project (it’s going to be fun!). Then we wandered along to the Razorfish Opening party, just missing people. A busy place, we only stayed for one before catching up with friends at Six, where Crispin Porter Bogusky and a company whose name just completely escapes me now! A little more space here, far better to cartch up with Faris, Katy, Adam andDamiano.

After a few margaritas there i left them to it as jetlag was hitting, heading home but calling in at the Maker’s Mark party, which had a cracking band playing. Didn’t stay long as bed was calling; sleep and then up bright and early for today.

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