Sony and We7

Do we praise Sony for their brave move in making 250000 songs available for free listening on the We7 music site or condemn for making you listen to a 10 second ad before every song? I’m not sure, my first instinct is annoyance and frustration that they still don’t get it. The ratio seems a lot, say 10 seconds every 3 minutes, (so at 5.5%) but it’s not as much of your time as commercial TV in the US, at 18 mins in every 60, at 30%. But I think the frequency will get annoying very quickly and will probably the variety, or lack of it when it comes to the types of ads. This is a broadcast mechanism only, so it’s commercial radio without the presenters and only one companies songs, but the ad frequency is far higher than radio – so why listen? You can only listen on your computer and not placeshift to your mobile device. I wonder how many listeners they will get?

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