Two great launches have taken place over the last few weeks, the Apple iPhone and the seventh and last Harry Potter book. So had did the launches compare?
|What is it?||A book||A phone. With extras.|
|Audience||Ostensibly children 9-12. In reality all ages.||Gadget freaks and Apple fans with enough cash to spend or parents who would spend the money. Plus speculators looking to make a quick turnaround.|
|Cost||$34.99, although many places discounted||$599 plus 2 year phone contract|
|Queues||Yes. Although pre-ordering and common sense meant that they really only formed on the day. Queues reached round blocks; the ones I saw were far larger than for iPhone||Yes, some forming 5 days in advance. Press and speculation potential meant people wanted to be first.|
|Attire||School uniform, cloaks, pointy hats (a wizard is not a wizard without one). Face paint.||Jeans and t-shirts. HP fans definitely better dressed.|
Harry Potter fan
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Apple iPhone Launch Palo Alto – Robert Scoble
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|Celebrities||I’m avoiding reports at the moment, so no idea||Over and above the tech geek celebs, Spike Jones, Whoppi Goldberg, more people I don’t know. Looking for clues on this one,|
|Charity Factor||Not really – can’t resell it.||Some ofthe first people in queues were planning on reselling for charity. Plus they got a lots of PR for being there in the first place.|
|Scarcity||Plenty. Lots and lots all over the place||Fears were proved pretty groundless as phones were available without too much rush. Initial auctioning value dropped rapidly|
|Sales in first days||Pre-orders on Amazon over 2m. Just way bigger than the iPhone||500k?|
|Cool Factor||errrrr, It’s a book. Not really much you can do to up the cool factor.||ooohhhhhh shiny. Let me touch. It’s shiny. Wins the cool factor hands down.|
|Usability||Only one function. Read it. But at 759 pages it makes a good door stop as well.||Does lots of things well and then does not do things that it should do as a convergent device. Plus does somethings badly. Read the reports – they’re mixed. But did I say it’s shiny?|
|Reuse||It’s a once only thing. Once you’ve read it the suspense is gone. re-reading is possible but not as much fun.||Years of fun. Lots of things you can do and it has a continuing functionality. Until the battery goes.|
|Recyclability||Yes. Out to the recycle people and back it will come as next week’s newspaper.||Probably. But lots of components and chemicals so not that easy|
|A sequel?||No, that’s your lot. The story is over and done with. JK could sit back and enjoy her riches but may produce something else – will it be as good?||Yes. Absolutely. In different colours, sizes, functionalities. One that actually works in 3G. This one has a long way to go.|
Now I’m off to read the book for the rest of the day. Anyone got things to add?
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