London 2012 Logo

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The perils of user generated content, originally uploaded by Martin Deutsch.

Cost of the Olympics: 9.36Billion GBP
Cost of the New Logo: 400k GBP
BBC news (and website) displaying a goatse reference: Priceless

4 thoughts on “London 2012 Logo”

  1. Pingback: Londra 2012, la rivolta dei blog.

  2. Pingback: Logo London 2012 « Fantasilandia

  4. How can they charge that much? very easily. From somethings I’ve heard, this is quite cheap compared to some logo and brand redesigns.