On Saturday, Kleenex and the Let It Out campaign hit Times Square, New York. With the couch and a big box of Kleenex tissue for passers by to write all over, it looked like it was a good day for the brand. After having worked on it for quite a while, it was nice to actually see something outside the website and get to sit on the couch itself. I loved just sitting there and listening to the comments as people walked by and realised what we were doing – great brand recognition.
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