You can find clips from BBC shows on YouTube, fans putting them up to share the love. And now the BBC has done a deal with Google/YouTube to create three new channels dedicated to the corporation’s output.
- BBC – showing added value programming, ie the behind the scenes stuff that goes on the websites. This is advertising free
- BBC Worldwide – clips from programmes, carrying advertising in which the BBC will have a revenue share. This is the same model for the rest of the BBC worldwide programmes, which are not funded from the licence fee and carry ads. However, in this case, the channel also appears to be open to the UK
- BBC News – news clips, also advertising funded but this time not accessible to the UK
I’m glad they are stepping up and doing this and think the BBC Worldwide decision, allowing access from the UK, is a pragmatic one. Especially if they show the clips on the BBC sites as well – the US networks have seen some uplift in viewers after putting clips on the service.. But I found the comment from Ashley Highfield ingenious, given the zealousness with which they have been acting to take down the recent Top Gear clips I’ve linked to.
Mr Highfield said the BBC would not be hunting down all BBC-copyrighted clips already uploaded by YouTube members – although it would reserve the right to swap poor quality clips with the real thing, or to have content removed that infringed other people’s copyright, like sport, or that had been edited or altered in a way that would damage the BBC’s brand.
“We don’t want to be overzealous, a lot of the material on YouTube is good promotional content for us,” he said.