Sky is bar far the largest purveyor of DVR/time shifting services in the UK. A review of their service released last week shows that they have over 2 million boxes out there, with around 5million people using it – that’s around 8% of the UK population. As a long time user of TiVo, where the programme information is provided by Sky since TiVo left the UK market, I’m a big fan of time- (and place-) shifting when it comes to my entertainment. The time shifting numbers are show what areas are most popular – and there’s no surprise for me that drama is the most recorded and current affairs/news the least
* Drama is the genre of programming most frequently recorded by Sky+ customers, accounting for 39.3% of all time-shifted viewing. Other popular genres are documentaries (14.9%), entertainment (13.0%) and movies (9.5%). In contrast, some genres of content remain at their most popular when consumed live. News and weather account for just 0.6% of time-shifted viewing by Sky+ viewers, while current affairs programmes account for 1.2%. (Source: Sky View)
* These trends are reflected in the ranking of channels whose programming is subject to most time-shifting by Sky+ viewers:
1. FX 33.1% of viewing is time-shifted (01/02/06-20/12/06)
2. More 4 27.7%
3. Hallmark 24.8%
4. Living TV 23.3%
5. ITV3 23.1%
* Across all channels, time-shifting accounts for an average of 12.2% of total viewing through Sky+ boxes. (01/02/06-20/12/06)
Last weekend I volunteered to have a tivoless weekend as an experiment for weekend. Withdrawal symptoms set in quickly just from the thought of not using, even if I didn’t want to use it there and then. A bad weekend – definitely confirms I won;t go back.
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