Starbucks – It’s Red Again

Starbucks’ itsredagain is their Holiday website.  It’s definitely multilingual, having you pass through 2 pages to choose your language and even gives a subtitle choice for those lacking speakers ;-).   There’s nothing groundbreaking here, with a choice of send your own greeting card or submit your Christmas tradition to be added to the interactive map.  But what is there is done well, very well.  Good creative, flowing usability, it;s about knowing what you want to do and executing superbly.   The page also links out to cheerpass.com, a blog for people to submit stories of random acts of kindness, creating a cheerpass to pass the story along and share the joy.   I was tickled by the Terms of Use agreement, where I agree to submit my data to the US “a jurisdiction that may not have the same level of data protection laws as my home country.” a clear statement that once my data is on a US server, I no longer own it.

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