Yesterday, Media Guardian (reg req) ran an article about Honda providing web only videos:
“This is the start of exploring different ways to provide content,” said Rebecca Tickle, the Honda account director at Wieden & Kennedy London.
This follows on from the success of Cog and Choir available. I went to take a look at the new content, but have no idea where it is, as the piece links to the home page of the website only, with no direct link appearing possible. And there’s no pointer to the new stuff. So I’ve no idea whether it’s any good or not. So they are missing a simple trick – if you have publicity about content on your site, please make sure that anyone landing on the site can find it easily.