From today’s viral mailgroups comes a link to a new Greenpeace campaign. As it’s called the Gas Guzzler you can guess where it is going, but it’s well put together as you watch the “hero’s” collegues react to him in the office. It turns the usual adland admiration of a new car into disdain. the message with the Send to a friend bit make sit plain:
Do you know someone thinking of buying a 4×4? Tell them not to screw the climate by sending them a link to our video.