The story of thatgirlemily has spread to the UK. The Metro apparently had a shot of the billboard in Los Angeles with the caption:
“Californication: A wife takes revenge on her cheating husband by buying a giant billboard poster to abuse him and ridicule his manhood. The woman, known only as Emily, paid more than £22,000 for the ad in Holywood’s Sunset Boulevard – from their joint bank account, naturally.”
Displaying fine journalistical skills they do not appear to have dug any futher into this story to find out that is is marketing…I wonder if they will. I can’t link to the story as it’s not online, but thanks Ed for the email. I’m sure there’s a scan out there somewhere.