Nike Football


Nike Football Two

Originally uploaded by RachelC.

At Niketown, in Oxford Circus, the windows and all the ground floor are dedicated to football and the World Cup. Nike have a great integrated campaign, TV, print, and Nikefootball.com.

In Trafalgar Square, a huge 3-a-side football competition was taking place, all sponsored by Nike, with U16 and U20 teams. They are really starting to push this campaign.

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