Nike Football Two
Originally uploaded by RachelC.
At Niketown, in Oxford Circus, the windows and all the ground floor are dedicated to football and the World Cup. Nike have a great integrated campaign, TV, print, and Nikefootball.com.
In Trafalgar Square, a huge 3-a-side football competition was taking place, all sponsored by Nike, with U16 and U20 teams. They are really starting to push this campaign.