As an advertising campaign, Mastercard’s Priceless appears to strike chords and I’ve seen it replicated many times, such as the one that was circulated after London got the 2012 Olympics. Finally, Mastercard have cottoned on to this and are running a competition to get us to write the copy for the ad. Adrants have an interesting twist on it….”We have to wonder, though, how many industry creatives will anonymously go after this and then gleefully add the ad to their portfolio once it airs.”

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