Talking about Microsoft (well, sort of) they had a particularly lame attempt yesterday at marketing the new Office Suite in Waterloo Station. The station has been decked out in banners and posters and great big floor stickers with the Dinosaur campaign all over it. (It’s big in the papers as well) And to bring this home, some experiential ad agency decided that having people with big dino masks wandering round the station handing out cards full of stickers. Yes, little stickers of people with dino heads on and the various slogans. All I need the the picture book with scenes in that you just stick the stickers into.
Of course, the campaign is working in one way – I’m talking about it. But I’m thinking about why, if it is as good a product as they are trying to say, isn’t the marketing better? And I won’t get to try the features either – won’t work on the set up we have here.