Measuremap, my favourite blog measurement tool, has been sold to Google. No longer does the screen proclaim it’s being bought to you by Adapative Path, it’s Google all the way.
The email from Jeff Veen talking about the aquisition promises good things to come:
: I’m writing you to announce that Measure Map has been acquired by Google, effective today. For the near term, you will see no difference in its operations. In the not so distant future, you can expect great things from this acquisition. We couldn’t be happier to find such an ideal home for Measure Map, and are thrilled at the possibilities
For me, it’s a nice simple tool that gives me the information I need – it’s my little daily addiction to see where the traffic comes from. ; I use Google Analytics as well, but never need all the information. AP have been improving the data retention and trending available, so it’s was going the right way. The most immediate need for me would to put a few more hamsters under the hood to spin the wheels faster – it is a little slow sometimes.
Good luck to all the team – looking forward to see where it goes. There’s more information here