Two days of the conference over, another 3 to go. Despite some of the cool things being shown and shared, it’s come back to me how tiring just sitting and listening is. Without the alternative input that can be obtained from shared wikis, back channels, flickr etc, the conference can drag. Without a shared space to track the conversations, information is lost. The risk here is that so many of the market representatives here (it’s a European Marketing conference) may not get everything written down in their notebooks and then have no way to get back into the information.
Now, I wonder who I need to talk to in order to see if they would do it differently next year?
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