Busk Marketing

Annie over on London Underground reports on the interface between corporates and self-impression. Underground buskers are being paid by companies to play music. The buskers are being paid a reported £40/day to play Johnny Cash songs, to support the release of the new movie Walk the Line and its associated release of albums.

There appears to be a mixed reaction from the buskers – are they compromising themselves and being a corporate schill? For some, the money is too good an opportunity; others feel they could not do it. A good marketing test, getting the songs in front of an estimated 3 million people for a cost that would be far cheaper than a set of tube posters. I think the buskers need to put their prices up!

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