Women in Technology buy technology

A survey conducted by Women in Technology of around 1200 current and former members of the WiT group found that they like buying technology and gadgets for Christmas presents. The top 10 were:

(1) Digital Camera,
(2) iPod,
(3) iPod Accessories,
(4) Laptop Computer,
(5) HDTV,
(6) Videogame Console,
(7) Camera Phone,
(8) Desktop Computer,
(9) Smartphone
(10) Handheld Videogame Player.

The survey is picked up by the BBC here. They pick up the point about women being the silent influencer behind many joint purchases.

Women are the silent majority when it comes to influencing and making consumer electronics purchases.

They influence around 80% of consumer electronics purchases, according to figures from manufacturers and trade groups such as the Consumer Electronics Association.

But until recently the industry did not pay attention to this.

And we can see the changes from the consumer electronics industry – a colleague at work has a pink phone which appears to make a feature of having a biorythm tracker. But the women’s market does not just mean colouring everything pink; designing smaller and lighter goods can be important (just look at Maryam‘s experience with a new laptop) but also lowering the entry barriers – reduce the fiddleliness in setting things up. That’s a complaint I’ve heard from friends – too many things needed to get things working, it’s not just turn on and go. Although I have to admit given I’ve seen many men just turn on the stuff and never even attempt to read manuals I’m surprised that it is being bought up as a need for designing for women ;o)

Anyway, back to list. I’d go with the HDTV as first choice for me – and I’ll definitely have to be buying it myself. But why was anyone surprised that women who work with technology buy technology?

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