Dr Lisa Macintyre, of Heriot Watt University in Edinburgh, has started an academic study to establish what combination of cut and material do make bums look big…and therefore advise clothes designers how to minimise the effect. Volunteers will be photographed in lots of different clothes before the photos get assessed by an expert panel
.“This study will provide, for the first time, detailed and usable information that would enable designers to make the clothes that help women make the most of their natural assets.”
As a first instalment, Dr Macintyre promises to reveal how different styles of trouser can affect the appearance of bottom size. This should be published in May.
So does this mean we could see a new piece of information in clothes labels in the future – trhe bum enhancement indicator?