Burger king: community-generated content

Over on Heavy.com, Burger King masks are being featured in community generated videos, starring in a number of different videos including Safety dancewhere a bemasked dancer goes around gesturing rudely at BK’s competitors and Webcam Stripper where a strip tease also features the mask (surprisingly, it is safe for work).

Both of these would feature in nightmares of certain lawyers I know. It’s not the taking of the content and mixing it up that is regarded as the key problem – it’s the taking the content, mixing it up and the company getting sued because of the new content that is often bought up as a barrier. Wonder how the BK lawyers react to these videos

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