Often TV shows have accompanying websites; of they are good they add value to the show, a good exmaple being the Lost site that I looked at hte other week. In some cases, a brand puts up a site that supports their sponsorship of a TV programme; my emplyer has done this is the US and the UK with Baileys and Smirnoff.. But P&G are now turning it round in launching a TV show of the website. their Home Made Simple site is being turned into a Lifestyle TV programme on the Discover Channel. Content can come from many sources, nice to see that the traffic is goign the other way as well. Via Big Picture.