Ben Metcalfe’s rant about working with people who just don’t ‘get it’ struck a chord.
I guess it’s unfair to expect that the Internet exists as part of the fundamental fabric of everyone’s life in the same way it does mine. However it’s equally frustrating that concepts such as remixing content, tagsonomies, user generated content, collaborative filtering and so on could not be bought into the debate because most of my fellow participants were unfamiliar with even simple examples of them (eg Flickr). And the few that did viewed them as frivolous follies that would not form mainstream interests and behaviours.
It’s a absolute fact that most people I discuss these ideas with have no idea what I’m talking about. Showing them the various tools makes them interested, but not yet committed. Slowly, minds are changing, but there are many out there up and down the heirarchy to change.
However, reading the article immediately bought to mind a cartoon from the Metro that has been put up on my desk since I saw it last week – it just sums up some days.