2013 Week 4

Reading

  • A list of the 33 most creative women in advertising. (Why 33, no idea!). I’ve worked with one (Colleen DeCourcy) and have loved the work of the others. Women make up only 3% of creative directors in this male-dominated industry, but there are slow moves to change this
  • The US PGA enforcing bans on reporters using social media on the course – at a time when they are expanding their usage. Confusing messages for fans of a sport
  • Coke’s view of mobile. Some great learning here. Somethings I’m continuously saying to the teams at work – everything has to be considered mobile first, you can’t use the can’t use it standalone and you have to think integrated, both within a single campaign and across all your campaigns. that is, don’t build an app for every new campaign, think how you will fit them all together over the months and years.
  • Thinking about Twitter competitions and best practice for running them. Some helpful legal guidelines came up about running promotions.

Doing

  • Work wise, the week was fairly quiet. We had training for the new format in reviews and I started to prepare stuff. We had some feedback on a pitch and need to do some more stuff. (keeping it deliberately vague). I got involved in a quick turnaround project that needs some designs/content for early next week. Keeping my fingers crossed for that one!
  • We had a visit from the group CEO, who was recently appointed. He’s making his way round the various offices to see what the different companies do. Of course, this meant a quick tidy up all the office! But we didn’t do any decorating :-)
  • Gym attendance was good this week – 4 sessions done. Had a second go at Pilates and decided that I like it and will keep going. Also had my first go at spin, but that won’t be continuing, as my legs don’t suit the pedals, it locks my feet in the wrong position, causing pain! To continue with training, I went and got some proper running shoes as well, which should minimise issues
  • Dinner out with friend this week at J Sheekey. A great meal – and we’re committed to dining out more often as part of our 2013 changes

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