Le Web 12: Muse, Soundcloud and SmartThings

Some notes from the shorter sessions on Morning 1 of Le Web

Ariel Garten, CEO, Interaxon

Le Web Paris Dec 2012

This is Ariel’s 3rd appearance. Now they finally have a product to announce. They do thought controlled devices. Shared with us about thought controlled technology 2 years ago. Last year, showed you how the tech connected you with your inner world. This year, it’s coming to everyone.
Presenting Muse – a headband, that reads your thoughtwaves and connects with your cellphone. It comes with an app and an SDK. First area is about control – goals, parameters etc. Then self discovery, about knowing more about your self. Thirdly, it’s about context. you can add emotions to your writing – it changes the font of the email (showed demonstration) . It’s available to buy now, delivering next spring. You can develop.

Tech Spotlight: Jeff Hagins, Founder & CTO, SmartThings

SmartThings – about making it easy for hardware connectivity. To make the physical world progammable. So showed how phone can be used to connect with multiple devices. (demo’d turning on Christmas tree lights from Paris). Can take same devices and use them for multiple ways. Eg contacts stuff, when things are opened. Can send text messages, or turn other things on etc. It commercialises web connectivity and makes it simple. Have IDE, app modules, arduino shield.

Alexander Ljung, Founder & CEO, SoundCloud

Le Web Paris Dec 2012

Every minute, 10 hours of sound uploaded. They reach over 180m people across the multiple platforms that their stuff is used. That’s 8% of internet population. Has grown a lot. Lots of different users. The White House (Obama) uses Soundcloud. Cousin uses it to capture the noises of his new born baby. They are hard at work on the next version They are getting +30% increased engagement. It is switching today.

First is about discovery, finding new stuff. Now has an EXPLORE section. Categories etc. Uses a lot of real time info. They have improved SEARCH. Rebuilt everything from ground up. Called it DISCORANK. Fast, relevant and personalised. They have RELATED sounds. Secondly is about how sounds bring people closer. New onboarding experience. Connects with other platforms to bring likes across etc.

Also launching section for creators, both existing and to encourage people to start creating. They are improving ways of sharing. Reposting etc. You can create sets of sounds. Finally, updating their mobile apps on Thursday.

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