Despite the data charges, having 3G on the phone on the phone in the Uk was fun, offering a lot more than is currently available in the US. As part of the available offering from Vodafone, Orange and 3, the BBC are going to trial 3 of their channels, BBC1, BBCNews and BBC3 over the phone system. They are testing both the service the audience reaction according to Ashley Highfield.
“The findings, combined with quantitative and qualitative consumer research, will inform the BBC’s future mobile strategy.”
Nice to see this happening but I wonder how many people will enjoy it. I tried out the Sky services last year and although a novelty the costs were too expensive to make it worthwhile – i could always wait to get home to see the news online. I think there will need to be better packages for widespread use.