MoMoNYC February

Mobile Monday this week was set up as a demo night, with 8 companies presenting for 6 minutes. The host (Dan?) did a brilliant job of keeping everything moving and ensuring no-one lasted longer than their allotted time. I did not make all of the presentations, but here are brief notes from those I saw.

Greg Harris – Mobivity

  • Set up and run mobile campaigns
  • A simple user interface, to manage lists and all aspects of campaign
  • They’re still having issues with tmobile
  • The api takes incoming messages and pushes off with an api to company’s own systems for management
  • Working on ability to send image/video into the interface – can manage to send correct images using a
  • database to resize images

Doug Moore – Class math

  • Make educational software – 100k classrooms using them,
  • they collect data from child assessments, collates and then delivers back to web or mobile app
    on pdas and handhelds
  • have the walkthroughs of the assessments – remove the need to carry a lot of docs around with them, gives prompts of what they are going to say
  • also helps with problem solving assessment – how do kids work through the math problems
  • is a technology layer that sits on top of the devices, so can be ported to many devices,
  • you can track mistakes by kids
  • also detects common mistakes and helps diagnose issues with thinking
  • can track whole classes and show how they are doing – track work against them.
  • not on wireless synch…there are infrastructure issues. schools have low tech
  • timesavings – average 50% savings. also, the increase in frequency of assessment improves the child’s development

Salespitch.mobi – Cutless Steve Bull

  • working in entertainment areas – campus treasure hunt played with cellphones
  • cutless cell phone tours, eg historical tour
  • carrier and wireless agnostic
  • did karaoke opera and took people voices
  • this is their first b2b app
  • addresses the nightmare of a written report – so you telephone your sales report in, generates automatic report in text that gets delivered..and you approve later. later you get an auto reminder, at a date and time you specify, then the service calls you and the client at the appointed time through the server – so when you do a follow up, the client can get their remarks recorded directly – under client control
  • records the voice and converts to text….transcription are being done by hand.
  • report can be emailed out.
  • can run on wireless
  • not yet integrated with salesforce but are looking at it
  • 150$ a month..biggest expense is transcription. looking at moving to voice recognition when gets to a good enough point

ILoop Mobile Vince Traylor

  • a mobile marketing platform, the fastest most scaleable (according to themselves)
  • serves out SMS, WAP, subscriptions etc – target market is brands and advertising agencies so they can create mobile platform and business
  • gives you the tools to create, connect and control
  • create quizes, polls, subscription modes, connect numbers etc
  • have apps themselves and the the ability to give you a one stop shop
  • can create wap site dynamically, with drag and drop build of site
  • can offer ringtones, wallpapers, RSS, soon doing an ad server you can ad to your pages
  • you can text keyword, it can send you to wap page
  • remote publisher – ability to create social mobile marketing – can connect small groups with one another
  • can use non-commercial you can do proof of concepts to pitch client

Benjamin Eptsein – personal search syndication – Septep systems

  • understanding is that there is a passion for knowledge – goal is to make repositories and share info – so you need search
  • want to make a mobile search easy to use, gives people the ability to bring knowledge management to the masses – build their own repository and provide the tools for it
  • pssdir.co will demonstrate it
  • set up account..set up the engines, the mobile app gives you directories, you can search through, drill down through categories – (hierarchical based on on categories)
  • can give you location based search – put together a directory..working on adapting the results based on where you are.
  • also does word search…gives you results this way as well – within a directory
  • you can assemble collections of wap websites..in WAPWorld category. other results are stripped data from sites, these one in this category and specific for web
  • Q: why is this different from digg, delicious A: they are tagging not categories – they are assembled differently…a bigger search results. has a search process – continues to update then info based on the template you set up to get the data – dynamically keeps it updated

VectorMax – Alan Krebs

  • Anitones – a way of delivering synthetic video over wireless, can do 3d animations, videos, streaming
  • looking at developing new ways of streaming video – compression etc, with mobile an area of focus
  • mobile anywhere solution,end to end with content, player and video deployment
  • on symbian, java and some windows phones
  • can give you a personal agent – a character who answers your questions
  • can take a picture of yourself and get it put into an animation (on their servers) and send the film onto people
  • have a videomotion caption system
  • animation is rendered on the phone directly with the app – so can use low stream 2kbps stream
  • need the player on the phone – or deliver it as video, but quality is better with players
  • app takes up 200k on phone….mainly for hi end phones


Stowe Group – Janet Sullivan/Jonathan Schilling

  • HopCheck – targeted to sysadmins…sends updates of systems to phones
  • to monitor apps/servers/apps. install agents and can access the systems
  • you can take actions from the smart phones
  • can predefine events that will send you alerts when there are problems
  • runs on a variety – windows mobile, palm os, java etc
  • can see what services are running..and can take actions, see laerts etc from phone without needing to get to terminal
  • pretty customisable – can define applications and services that you want to monitor
  • can scan logs
  • You can use it to monitor sales ans store data – not just systems
  • security us https/ssl from phone to server to server.

Jason Send Word Now

  • started as an alert system, a service provider for emergency notification and alerts. Now incident management services
  • now looking at changing to allow people to manage from mobile devices. Not marketing, but business critical apps, eg Walmart co-ordinating employees during an emergency
  • the account has all the contact info and can then send out info through all different channels
  • can do via calling a number and speak the message and send it out
  • will track responses – turns into a 2 way mode
  • can get people direct into a conference
  • can allow a 1800 number to be set up so they can call in and get message
  • this is now all available in pda and palm and blackberry
  • incident management via blackberry dashboard

Unfortunately, I did not see any ‘good presentations’; there were problems with running the pres and with connecting the the web. Nothing was slick, there were problems with using the mike; the machine set up for the presentations seem to put all of them on autoplay, which caused no end of concern. It came over strongly that having on 5-6 minutes to present an idea is very, very, difficult. It’s too tempting to try and do a full company and product pitch when really only have the chance to pick one thing and do that as well as you can. Capture the imagination with that one thing and point people to the web site where all the rest of the information can be found. And if you can make that interactive and rich, you can get all your messages over at that contact point

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