Updates on Behind the Buzz

The other blog is ticking along so pop over if you want to read things such as:

  • BarCamp and Press releases – the misguided attempt of a PR agency to send a Press release to the organisers of the event they are publicizing.
  • CSI and Keppler – how CBS are extending their online properties but doing it efficiently by using Ning.
  • The weird world of Old Spice and how the brand has a completely different DNA in the US.
  • Guinness’s first attempt at UGC with their new advertisment.

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