Updates on Behind the Buzz
The other blog is ticking along so pop over if you want to read things such as:
- BarCamp and Press releases - the misguided attempt of a PR agency to send a Press release to the organisers of the event they are publicizing.
- CSI and Keppler - how CBS are extending their online properties but doing it efficiently by using Ning.
- The weird world of Old Spice and how the brand has a completely different DNA in the US.
- Guinness’s first attempt at UGC with their new advertisment.
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