In recompence for recent poor service on Typepad, Six Apart are offering their paying customers a choice of packages. In this case, it is up to the user to decide what level of compensation they think they deserve. Straightforward, logical economic thinking should mean that everyone should choose the largest amount of free stuff withthe 45 day offer. However, the one thing that people are not is straightforward and logical and SA are gambling on this. They are hoping that the spread of choices made does not cause them issues and make them lose too much money – lost money means lost opportunities to improve the service. Hopefully, they’ll be proved right and people will stop and think realistically about the service impact they had. And the service issue gets a more positive hue in peoples minds because of the offer.