I’ve read the Comcast report, I’ve also read Jason Colacanis’s challenge to the figures.
WIth a finding that 30% of the US internet population, close to 50 million people, have visited a blog (even if they do not realise it’s a blog) then it has to have interest to the monetizers if the internet, especially given the summarised findings of the type of vistors.
The challenge comes around the detail (in the pdf report), looking at the visits/visitors to the various blogs. Jason looks closely at his company’s blogs vs that of Nick Denton’s (who sponsored the report) and finds worrying discrepancies that he cannot reconcile with what he knows from other sources about traffic figures. The debate seems set to continue.