This evening I had plans. I was going to go home earlyish, write up some notes, do some washing..basically not be out, especially after last night when I went to the Marketing Society awards and had a late, good, fun evening. But no, it was not to be. Instead I met up with a couple of people and we discussed marketing, small being the new big and the challenge of doing anything small in a corporate world – they (beig the marketing teams) all want somethng big and the big agencies do nothing but encourage it whilst the small, nimble ones try and get in. Over dinner, the talk carried on in the same vein, but most importantly covering the absolute need to be able to manage all of this space whilst being able to sit in the corner, cackling manically whilst stroking a white cat.
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