About

Contact Details:

email: rachelcgen [at] gmail [dot] com or rachel [at] bibrik [dot] com

UK Phone +44 (0) 7733 262642

What I do:

Head of Engagement Intelligence at Momentum London, running a team of social media and digital specialists. Working with clients as diverse as entertainment (film and games), technology (Microsoft), sponsorship and/or experiential (American Express, UPS, Genworth, ABInbev, Ford), B2B (Microsoft, Dexcom) and FMCG (such as Rowntrees, Nature Valley, Jus-Rol, After Eights and Frijj)

Any views expressed on my blogs are my own and not that of Momentum Worldwide or any other organisation or client.

Previously, I’ve been Head of Social Media at twentysixlondon, also continuing as a senior Project Manager. Clients included Shell, Epson, Gatwick, Royal Navy, Laithwaites, EHRC and CRUK. Before that I worked as a Digital Strategist with JWT New York. This meant I worked across multiple account teams advising and guiding the teams in developing integrated, transmedia campaigns, with a focus on Social Media aspects. Brands include Sunsilk, Welchs, Kleenex, Dominos, Smirnoff and Stride.

Prior to this I worked for a long time with Diageo, as a Project Manager in various areas ranging from grain distilling through to marketing. In my last role there I managed the development of multiple brand websites for the company and working with global marketing teams on digital strategy.

You can get a sense of things I love (and loathe) by taking a look at Digital Stuffing, the marketing blog I (very)occasionally write (before Digital Stuffing, I wrote over at Behind the Buzz for b5media (now a defunct URL that was rolled into another blog). And I’m all over the web – listed here: Stuff I’m On

My CV can be found here (pdf)

Press

Press Articles – as part of my job, I get to write the occasional article for the press. And sometimes the TV.

Conferences

I’ve been speaking at the occasional conference and always open to more opportunities.

  • Blogher Business 2007 – corporate blogging, how businesses are using blogs to communicate directly with customers without the sheen of marketing
  • Mesh 2007 – Is Fake the New Real? Looking at how brands are using characters and stories to market, following on from LG15
  • SXSW 2008 – Stories, Games and Your Brand. How brands can use stories, puzzles, games, treasure hunts etc to promote the brand and increase customer engagement
  • May 2009 26.org.uk 26.org is a writing network group, this was a panel on corporate blogging.
  • Internet World 08 – Chaired panel for Chinwag on web analytics.
  • Mar 2009Use8 – on a panel discussing New Frontiers of Social Media, in particular, how brands can use the tools
  • Jul 2009 London PR and Branding Group (on Facebook). Social Media discussion.
  • Oct 09 A panel on Augmented Reality for Mashup
  • Radio Festival Nov 2011. On How not to do Social Media
  • Internal Conference – Social media, sport and sponsorships
  • Spoke at Social Media Leadership forum on Preserving your Brand Voice, after contributing to their report.
  • I’ve been making the occasional appearance on Sky News, talking about the internet news of the day.
  • Barcamps – at these unconferences, I spoken on a few things, such as the changing marketing budget holder, Engagement Marketing, ARGs for Marketing, Measuring Engagement.

Contact Details:

email: rachelcgen [at] gmail [dot] com or rachel [at] bibrik [dot] com

UK Phone +44 (0) 7733 262642

IM addresses:

Skype: rachelclarke

Other sites:

@rachelclarke on Twitter
@rachelclarkef1 on twitter, if you’re interesting in motorsports
Digital Stuffing Digital Marketing
Genealogy pages