Waiting for the train home at Waterloo today, I wandered into WHSmith. On the one side of the store were all the ‘female’ interest magazines, with the glossies, the home decorating, pets and the hobbies section. On the other side – male magazines, music, PCs, sports and gadgets.

But they got one thing wrong – the chocolate was on the supposed male side. They’ve still got a lot to learn!