- Took a day off on Monday and used it to wander round London looking at Sir Christopher Wren Churches
- On the same day had lunch at the Michelin starred Club Gascon. Gorgeous!
- On Wednesday, attended a blogger event at the May Fair Hotel, where we got to look at the Sensationails gel nail varnish system and the iPulse Smooth Skin System. Had a great talk by a professor of laser physics! Full write up to follow.
- On Friday, I was at another brand event, this one a pop-up bar for Grey Goose. Gorgeous cocktails and a very, very slick event showcasing the brand. Very impressive dressing and service. I ended up going on to club with some people from the event, having a really good night and a very late finish 🙂
- Saturday was shopping day. Having reached target size, headed out to the Westfield stores to collate the start of the capsule wardrobe, over an above my work jeans/tops. Very successful outing with all the required pieces purchased in a couple of hours!
- Put the tree up! Yes, it’s early, but I like the lights in an evening!
There as none. A knee injury necessitated taking the week off. I rested, started added some specific strength exercises and bought a knew support. Took a light run on Sunday to test it and so far so good
Winter is definitely here! it’s getting a bit cold out there. Not sure of it’s the cold but it was a very quiet week.
Not that musch this week.
The week was very, very quite! The only things of note were watching the Doctor Who 50th anniversary (which I loved) and attending the Brazil BadgerBash, a gathering of F1 fans, to watch the last race of the season. A very good afternoon/evening catching up with Twitter friends.
- 3.3m at 10:36min/m. Steady lunchtime loop.
- 4 x 1k intervals, at 8:33 min/mile pace. Did this on the treadmill, probably the best place for doing these kind of intervals
- 8.23m at 11:06min/mile. Run from Wandsworth town
- 14.1m at 11:06 min/mile. Got the train/tube to London Bridge, then ran back. A good idea apart from the bit around the Christmas market, which was basically gridlocked!
I’m now taking a couple of days. I’ve picked up a knee injury I think that needs to gets rested!
2 Mar to 8th Mar
After the quiet of last week, this week was a little more exciting.
- Went shopping! Yes, not that much of a strange activity for most, but for me to volunteer to go shopping with friends is very, very unusual. It was all to do with getting out and trying on some new sized clothes, as I appear to have lost about 2 dress sizes so far this year. (well, at least in some stores). Bought one top, but had a great time trying things on, then drinking fizzy stuff, which is the only sensible way to finish off a shopping trip
- Work dinner at BAFTA, A chance for the senior team to get together and let our hair down a little, even if it was a Monday night. A lovely full service dinner was pulled together plus a few drinks. A few of us even ended up in the Ritz, some place I’ve always wanted to have a cocktail in, even given the slightly large price! I was sensible and went home relatively early, others were not so and ended up not very well the next day!
The rest of the week was the usual round of work, a bit of gym, and that’s about it! I was saving myself up for the next few buys weeks I think.
Sat 23rd Feb – Fri 1 Mar
You’d think i could do this, wouldn’t you. One post a week, that’s all I need. But no, I end up doing other things over the weekend and then at work time and the one post gets left behind until major catch up sessions like this one! So what did I do way back at the end of Feb?
Not a lot. I have no saved links for this period, so it must have been quiet!
- The weekend was spent washing, tidying and sorting things out after a week away. And sorting out all my photos to organise the F1 ones into teams. One of those non-exciting housework weekends.
- The rest of the week was fairly quiet too. Well, except for being a person down in the team,, so we were covering that work. And I was finalising a slight re-organisation of the team. And I was reviewing the interview results from the previous week, where the first round interviews for my replacement person had been taking place. We decided who to invite back and set them a brief to respond to, concious that by doing so, we probably compromised their next weekend!
- On the Friday, I went along to ‘An Evening with Joe Saward‘ who’s an F1 journalist. It was set up as a Q&A session where the audience just threw out questions and Joe answered and told stories based on his long experience with the sport. It was interesting how different the crowd was to the other regular F1 event I go to (#badgerbash, more on this later in the year) with the audience being primarily mature men with very few women. I think that’s a result of who the journalist is.
Well, that was a quiet week (outside of work!).
A quick follow up to catch up the weeks.
- Fitbit talks about tracking and privacy. I’m using a Fitbit and I love it. Just wearing it makes me think about being more active, to climb the stairs instead of the escalator. As mentioned in the article, the ecosystem is great and I hope increased competition does not restrict this.
- A comment on whether Silicon Valley really is a meritocracy or if that’s just the white male view. The concept of privilege is not going away, nor is the vastly different perceptions of it.
- Moshi Monsters and why kids love them. Yep, building a new kids property is hard. Moshi pretty much nails it
- Why Americans are WEIRD. A challenge to the accepted wisdom that people’s behaviours and perceptions are fundamentally the same, based on biology, so using western (and primarily US) people for studies would apply worldwide. this research shows that is not the case and Americans are often one of the most outlying of groups
- HOLIDAY! yes my first holiday of the year. Now, most people would not call what I did as a holiday, but I enjoyed it. It was a trip to Barcelona to watch the F1 testing. So every day, travel up to the circuit and sit and watch cars go round for 7 hours. In the freezing cold and occasional rain. Then back to the city for tapas and red wine. A lovely week and one that is planned for next year too!
- Forgot to add this for the last week entry, but I have completed a further 2 stages of the LOOP walk. Over the two weekends, I have travelled from Bexley to West Wickham Common. Three sections done, 21 to go!
Nearly the end of Feb and I’ve managed to miss a week. Didn’t last too long then! That’s what going on holiday does, trying to rush to get everything sorted. So let’s catch up forstly with week 7.
- American Express launch ‘Pay with a tweet hashtag‘. The ability for people who have linked their twitter account with their Amex card to order good with a tweet. Tweet the appropriate hashtag for one of the available products, retweet the Amex confirmation tweet and the item is yours. Hope people remember to lock phones and desktops then – to avoid helpful ‘friends’ ordering for you!
- The ultimate in responsive design – using the camera to change how big the font is, from Marko Dugonjić
- A lovely short story, Four Million Followers, about the life of a brand Tweeter. If there is a secret network, we’ve not been invited yet at work 🙁
- Mailbox is getting a lot of hype, with the queuing mechanism. Wired looks at whether it will make a difference. I see lots of articles about email being broken, but have not yet seen a decent idea of a replacement. And social media does not replace email in many settings!
- Are the best days of community management behind us?. A great piece from emoderation about how community management has been taken over the suits – it’s about business more than relationships. I’m someone who, at the core, believes the best community managers are those who represent the community back to the brand and work to better the brand. It’s not always possible, but that’s my starting point.
Doing (looks back in diary to see what I did 2 weeks ago)
- Work has been interesting. I’ve been looking at some speculative projects to see where we can grow the business – not direct pitches, but pulling together Point of View documents in a few areas around ‘Social Media and…’. With the ‘and’ being varied.
- Had a little trip to Paris with work for a client innovation work shop. A lovely trip on the Eurostar, some good food in Paris and then a day spent working on new ideas. It was interesting that the workshop format, structured to drive the formation of ideas, is something that I rarely see in agencies but I used to do a fair bit of client side. The agency world is often in thrall to the ‘lock the creatives in a room and let them come up with something’ model. Here we had brand, legal, PR, global, local teams all working together.
- It’s annual review time and I’m still busy doing them. We have a new model this year, competency based, and it’s taking a little longer for everyone to complete them. But seems like we’re setting good plans for the year around development and training. At the same time, one of the team decided it was time to move on this week, so CVs being gathered and interviews planned.
Week 2 is done. I’ve decided I don’t like the sign outside Southwark Tube station, which provides the date. It’s a reminder every morning that another day has been ticked off and it’s mutely asking me what have I done to change the world. Or something like that! So what have I wrestled out of this week?
- Via Terrence Eden, i read this great report from Vanity fair on the making of the Blues Brothers. Fascinating insight into the minds of Aykroyd and Belushi.
- A last minute request to go to Switzerland for a client meeting meant I was able to go early for the weekend to meet up with Geoff to discuss the social media marketing for a film being made this year in Switzerland. Called Murkwood, it’s due to start shooting in the autumn. But at the moment, the team behind it are shooting a short called True Dark. Geoff and I went up into the mountains for look at what was happening as they shot one of the key action sequences for the short. (full set of pictures here)
- The meeting was with a long-standing client and focused on the partnership we are building with them over the next few years. I was there to discuss how social and digital can be used for their primarily B2B work but how it can also be used to create a pull from the end customer
- Back in the office for the rest of the week, straight into a pitch prep. The pitch is today, for a second strand of work with a client we won in the latter part of last year. Again B2B work, my focus is on strategy and process for this one.
- The gym visits are going well. Caroline is great at getting me to the gym and once there, I’m the one who makes us do things! We’ve created our own programme to start off with, a lot of core strength work to get us started. Next week we’ll be off to our first class!
- I wrote about my brother-in-law and Mont Ventoux yesterday and that is going to be a focus this year. Getting him back up that mountain!
And that is that. A fairly quiet week all told, no world changing things yet.
A challenge to set myself! A defined weekly blog post. But the question I ask myself, is it about progress, the job, my life, or is it about things I’ve found you may enjoy. The latter inspired in particular by James Whatley’s Five Things on Friday series of posts which I’ve really enjoyed reading over the year. But as he says in the last post, the series evolved, so I’ll start with something and see where it goes!
- First up, a great round up from Grégory Pouy of what he sees as the best digital campaigns of 2012. A series of case studies to be borrowed across the following year! But don’t just read the examples, think about the why. Do you agree with Grégory’s reasons why they are good? Do you think there are other reasons?
- Looking forward, Deep Focus have produced as excellent piece of work about trends in 2013. Everything is bang on in that list, things I’ve been talking about internally for years. What’s most relevant in my agency is point 9: “The changing demands of demographics and devices will make experiential a key part of digital marketing“. That’s exactly why I joined Momentum in 2010, because of the opportunity about social around experiential and events, because it’s not just engaging with people with Facebook, but INVOLVING them through experiences. And this leads to Henriette’s constant refrain about Return on INVOLVEMENT being a key metric, which made it onto Mashable’s list of 2013 buzzwords. I’m looking forward to being able to read Henriette’s book in English 🙂
- Finally, a connected piece about the type of thinking that you need to do around planning for an brand event – this time when a brand is sponsoring something. Great piece from Leo Ryan about sponsorship social planning, the process and the tactics that you can use. There are other things that you need to think about when the sponsorship runs over a series of events – what’s the connecting story and how do you keep things fresh without feeling repetitive, but that’s another post!
That’s what I’ve been reading..what else has been happening?
- came back to work to find out we’d won a nice little pitch, international, but with plenty of London involvement. Another sport we’re going to be involved in
- started the year supporting a pitch, straight back into thinking.
- Moved my gym membership closer to work, so less excuses not to go. Got a gym buddy. Will be working hard at the measuring and monitoring and taking advantage of the trend of apps for the quantified self!
- finally, had a quiet Old Year’s Night, then a long walk on New Year’s day to take advantage of what felt like the first dry day for ages!