Comments on: Mix06: Beyond Banner Advertising http://blog.bibrik.com/archives/2006/03/mix06_beyond_banner_advertising.html Life and stuff Tue, 27 Dec 2011 05:03:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Rachel http://blog.bibrik.com/archives/2006/03/mix06_beyond_banner_advertising.html/comment-page-1#comment-213 Rachel Wed, 22 Mar 2006 16:51:07 +0000 http://blog.bibrik.com/archives/2006/03/mix06_beyond_banner_advertising.html#comment-213 I think I was expecting some leading edge examples for this. For me, the online components can move more towards being ahub of advertising..sitting alongside the print and TV and otehr ads and acting as another layer. It's not just search or what I would call 'straight forward' ads, but how interactive can add another layer - see a TV ad, get a URL and a text short code, get the next layer. I agree there is a lot of work needed ot be done on how to measure ROI, but the title of the panel led me to believe that there would be more exploration of waht could be done instead of the problems with what is there now. I think I was expecting some leading edge examples for this.

For me, the online components can move more towards being ahub of advertising..sitting alongside the print and TV and otehr ads and acting as another layer. It’s not just search or what I would call ‘straight forward’ ads, but how interactive can add another layer – see a TV ad, get a URL and a text short code, get the next layer. I agree there is a lot of work needed ot be done on how to measure ROI, but the title of the panel led me to believe that there would be more exploration of waht could be done instead of the problems with what is there now.

]]> By: Giovanni Gallucci http://blog.bibrik.com/archives/2006/03/mix06_beyond_banner_advertising.html/comment-page-1#comment-212 Giovanni Gallucci Tue, 21 Mar 2006 21:52:59 +0000 http://blog.bibrik.com/archives/2006/03/mix06_beyond_banner_advertising.html#comment-212 Rachel, In your opinion, what was the panel missing? Where <em>is</em> digital advertising going? Rachel,

In your opinion, what was the panel missing? Where is digital advertising going?

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