A great post at Crossroads Dispatches really gets to the heart of why the UpYourBudget Treasure Hunt Blog is a perfect example of great hype but not of a blog as buzz, word of mouth, or business building. She

As a blogger, I couldn’t help noticing your new marketing campaign. But I write now as a customer, not as a blogger (nor even as a marketing consultant as any other customer would basically say the same stuff). I speak