Comments on: Advertising and Bias in BLogs. http://blog.bibrik.com/archives/2005/08/advertising_and_bias_in_blogs.html Life and stuff Tue, 27 Dec 2011 05:03:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Rachel http://blog.bibrik.com/archives/2005/08/advertising_and_bias_in_blogs.html/comment-page-1#comment-87 Rachel Sun, 14 Aug 2005 21:08:12 +0000 http://blog.bibrik.com/archives/2005/08/advertising_and_bias_in_blogs.html#comment-87 I knocked a few off the number of blogs listed as they posted about the offer but not necessarily the wine tasting; in that someone's mind would be in a position to be more sympathetic to the wine taste in the circumstances, but from the marketing perspective, they all appear to be good mentions. For the offline conversations, how can we shift the paradigm to measure these? Do we rely on focus on groups, on the in-shop questioning? Blogging is shifting on-line buzz and how we can measure it; offline - don't think we're there yet. Doing the variance analysis on the sales figures is going to be fun ;-) And opinion at work - I think I'll go and find out. I knocked a few off the number of blogs listed as they posted about the offer but not necessarily the wine tasting; in that someone’s mind would be in a position to be more sympathetic to the wine taste in the circumstances, but from the marketing perspective, they all appear to be good mentions.

For the offline conversations, how can we shift the paradigm to measure these? Do we rely on focus on groups, on the in-shop questioning? Blogging is shifting on-line buzz and how we can measure it; offline – don’t think we’re there yet. Doing the variance analysis on the sales figures is going to be fun ;-)

And opinion at work – I think I’ll go and find out.

]]> By: hugh macleod http://blog.bibrik.com/archives/2005/08/advertising_and_bias_in_blogs.html/comment-page-1#comment-86 hugh macleod Sun, 14 Aug 2005 16:38:10 +0000 http://blog.bibrik.com/archives/2005/08/advertising_and_bias_in_blogs.html#comment-86 Actually, the number would be closer to 50%. 75 bottles were sent out, so far around 30-35 people have blogged about it. What's starting to get interesting to me is; what kind of OFFLINE conversations are taking place? And if they're happening, will they help drive sales eventually? I'm quite keen to get a reliable working metric of how this experiment works when you scale it upward. I would like to be able to say to the client, if you hand out X number of bottles, you'll sell Y number of cases next. Then it's just a case of doing the math. I'd also be interested in knowing what your colleagues at work are saying about the Stormhoek promo ;-) Actually, the number would be closer to 50%. 75 bottles were sent out, so far around 30-35 people have blogged about it.

What’s starting to get interesting to me is; what kind of OFFLINE conversations are taking place? And if they’re happening, will they help drive sales eventually?

I’m quite keen to get a reliable working metric of how this experiment works when you scale it upward.

I would like to be able to say to the client, if you hand out X number of bottles, you’ll sell Y number of cases next. Then it’s just a case of doing the math.

I’d also be interested in knowing what your colleagues at work are saying about the Stormhoek promo ;-)

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